Mark Sousa, COO of Empire Group, leads a Product Development Q&A with Brown University Design & Engineering Students
This week at Empire Group, we welcomed Engineering and Design students from Brown University to our facility to learn and explore the world of new product development.
These students came prepped with questions for our COO, Mark Sousa, who led the student Q&A session.
With Mark’s impressive background in product development, he bestowed some great design, engineering, and product marketing wisdom to give these college students a foundation for understanding the product development process.
The students learned about each stage of the product development lifecycle and what is involved in taking products and ideas from design to manufacturing. Mark pointed out just how critical it is that product designers and engineers understand the factors that can impact a product’s manufacturing and marketing feasibility.
There were some key takeaways from the session that are relevant to even the most experienced product developer. We’ve summarized them for you below.
Understanding your end-user is critical for everyone involved in developing a product. From the Industrial Designer, to the Rapid Prototyping Technician, to the Marketer.
Mistakes are a necessary part of the process. Learning about what you don’t want is equally as important as knowing what you do want.
Take advantage of the speed and flexibility of additive manufacturing in the design, engineering and prototyping phases to quickly iterate and improve design.
Product development is not always about new ideas. It is about innovation, which can also mean taking an existing item and seeing all the ways it can be improved upon or made better.